No Fluff, Just Real Stuff

The Novus Lab is a product discovery platform that focuses on bringing you unique, unexpected, ingenious products from inventors, to entrepreneurs to small business owners that are actually worth buying.

Our Story

Back in 2019, The Novus Lab started out as an idea.

An idea to house the best, most creative and next-level genius lifestyle products that can help with the tiny things in life.

Be it cutting-edge gadgetries, smart organizers or cool tech products, we wanted them all to be readily available at one pit stop: The Novus Lab, without the waiting time.

At The Novus Lab, we connect creators and their innovations to you who seek for truly unique, ingenious products that will elevate your daily life. When you shop with us, the magic is just finding what you never knew you needed.

Each product is approved by us so you know it is great and it's worth the buck. We carry an array of products that doesn't only look good, but functional and clever and you can always be sure “boring” isn't one of them.

We are a portal that propels innovations of passionate and emerging entrepreneurs and make it more accessible to people around the world. We strive to bring awareness, recognition and life to bold, new ideas and products to make life a little less ordinary.

Discovery is the of what we do

The story and people behind a product matters to us. We want to how the idea came about, how it's made, who's making it, and the process that leads to the end product.

We do the hard work for you, by seeking out independent creators to bring truly unique, purposeful and amazing products to you without the ambiguity for quality, shipping and more.

Be it for your family or friends, for gift-swaps or for yourself, you can definitely find a product that you'd use and love here.

Every week, we seek out hundreds of brand new products that are in line with our belief and display elements of creativity. We are typically looking for products that:

- Serve a purpose
- Solve a problem
- Next-level genius

Hit us up if you have a creative product on hand, we'd love to hear more :)

"The Novus Lab is always my go to place whenever I want to find truly unique products that do not only look good but useful and are actually worth buying. Thank you for bringing in products that serve as meaningful gifts as well."
- Happy Customer

We test everything we sell

We don't just bring in any product.

We go through rounds and rounds of discussion and thorough testing. We pit them against similar products and see how they stand out in terms of functionality, price, durability and more.

Less than 5% of the products we source, make it to our lineup of products. You can trust that what you're getting is worth your time and buck. 

Start Discovering